Monday, March 11, 2013

5 Essential iPad Mini Apps for Marketers

This is a guest post by Aidan Hijleh.

Already, the iPad Mini is shaping up to be one of Apple’s best attempts at the whole tablet thing, which is saying something considering its success in the market. Perhaps the most impressive aspect of the gadget is how it packs all the tech goodness of the larger predecessors into a smaller, more traveler-friendly package. Consumers are all in, while analysts are calling it a handy business companion.

Applications, as you may know, are a big part of the tablet experience. Let’s take a look five iPad Mini apps that offer an edge to marketers.


If you’re a social marketer with an active presence on Twitter, Twitterrific is an app that could make your life a lot of easier. Twitterrific is one of numerous Twitter clients, but  hailed by many the best around. This award-winning app delivers the popular micro-blogging service in all its glory right on your tablet, complete with a streamlined interface that allows you to monitor conversation threads, browse mentions, reply to tweets, and much more.

Perhaps the most impressive thing about this app is that is has outlasted the plethora of Twitter clients that are no longer around. Twitterrific will run you a couple of bucks, but with all it has to offer, this app delivers a terrific bargain.


FuzeBox is quickly climbing the charts as a trusty companion for the busy digital professional. This app lets you view and share documents and media, and communicate via instant messaging with team members. You can also join web-based conferences or even host your own right from your iPad. Robust HD conferencing is among the reasons Networkworld declared FuzeBox the number one business app available for the iPad Mini.

FuzeBox allows you to attend meetings at no cost without having to register. You can also host sessions with up to two people for free, but it is possible to upgrade to a premium subscription that unlocks support for more people.

RingDNA Free for Salesforce

Salesforce is a giant in the market of CRM solutions. This app bundles advanced telephony and rich sales data in a package that fits cozy in the palms of the sales agent. RingDNA Free for Salesforce gives you the power to leverage its technology via your iPad Mini. You can access and sync lead data right from and to, view real-time data across multiple social networks, and use your iPad to make phone calls. This app turns your device into the ultimate sales tool.

Hence the name, RingDNA Free for Salesforce is free. You get 200 recurring monthly talk minutes for free and can even route calls from your existing line.


SugarSync is quickly turning heads as a viable alternative to Dropbox and other online storage solutions. This app provides convenient access to your documents, photos, and videos through the cloud, which of course, means you can sync that data to multiple devices. It also has some pretty impression collaboration features. Files and folders can be shared through a variety of methods, including syncing across folders, devices, and via email. SugarSync keeps privacy in mind with file permissions, in addition to security and backup features designed to protect your IT assets.

What really makes SugarSync stand out is the 5 GB in storage you get for free. That’s more than twice as much as the 2 GB you get with Dropbox.

LogMeIn Free

Wouldn’t it be sweet if you could control your desktop PC from your iPad Mini? Well you can, and LogMeIn Free is the tool for the job. LogMeIn Free gives you complete remote access to your systems as long as you’re connected to the internet. This is access you can use to run your anti-virus program, copy and paste something to yourself, or even reboot or shut down the machine. The app does all this with AES 256-bit encryption and SSL intrusion detection technology.

LogMeIn Free is well... free, but you can upgrade to get more. LogMeIn Pro comes with all the basics in addition to extras such as the ability to remotely transfer, share, and print files.


With the iPad Mini being just as powerful as older generations, it is capable of running several more business-friendly apps. These are just a few that caught our eye. What apps do you think would deliver awesome marketing results on Apple’s latest tablet? Let us know in a comment.

About the Author
Aidan Hijleh is a freelance copywriter and serves as the Non-Profit Partnership Liaison for Benchmark Email. Aidan advocates free email marketing services to assist with the flourishing of grassroots organizations.