An alleged photo of Windows 8, which has been given to OEMs for testing, show an App Store. And it is called the App Store for now, despite Apple trying to trademark the name.
The leaked screen shot shows several apps. All of them are Microsoft-made apps... except for Angry Birds and Opera. Inclusion of a competing web browser like that gives us reason to challenge the authenticity of the image. The publisher for Angry Birds in the image is Clickgamer.com, instead of Rovio. Also, there is no reason to have Mahjong, Chess and FreeCell in the apps, since they were the games built into Windows Vista and 7. However, the photo looks real enough.
The screenshot shows a clean look, somewhat like Windows Media Player. There is no Ribbon interface. Instead of the Ribbon, there appears to be a sidebar on the left. It links to other screens, like downloads and settings, just like iTunes. If you see the title bar (click the image to enlarge, as usual), it has the controversial name Windows 'App Store'.
[WinRumors via CNBeta via Download Squad]