Thursday, June 9, 2011

T-Mobile does live and full-scale Angry Birds

Deutsche Telekom, owner of T-Mobile recently made a large-scale Angry Birds at a plaza in Barcelona, Spain as a marketing campaign. People could come in and use a smartphone in a kiosk to control the giant thing.

People came in and played Angry Birds on the phone, which controlled the large set in front of them. There was a huge screen on which the catapult was displayed. After the bird left the catapult, a large, physical bird would actually pop out and hit the pigs in their fortresses.

The pigs actually popped and exploded too.

You can watch a montage of the huge event in the video below.

Creativity has a full interview with Greg Brunkalla, a director who worked on this project. He talks about all the details and his experiences.