Deutsche Telekom, owner of T-Mobile recently made a large-scale Angry Birds at a plaza in Barcelona, Spain as a marketing campaign. People could come in and use a smartphone in a kiosk to control the giant thing.
People came in and played Angry Birds on the phone, which controlled the large set in front of them. There was a huge screen on which the catapult was displayed. After the bird left the catapult, a large, physical bird would actually pop out and hit the pigs in their fortresses.
The pigs actually popped and exploded too.
You can watch a montage of the huge event in the video below.
Creativity has a full interview with Greg Brunkalla, a director who worked on this project. He talks about all the details and his experiences.
People came in and played Angry Birds on the phone, which controlled the large set in front of them. There was a huge screen on which the catapult was displayed. After the bird left the catapult, a large, physical bird would actually pop out and hit the pigs in their fortresses.
The pigs actually popped and exploded too.
You can watch a montage of the huge event in the video below.
Creativity has a full interview with Greg Brunkalla, a director who worked on this project. He talks about all the details and his experiences.
