The tablet revolution is in full effect. In 2011 the tablet market has boomed, both in terms of quality and quantity. Apple kicked it off with the iPad 2 release, which provided a number of improvements over the original iPad. Dozens of others followed, mostly of the Android tablet variety. Even BlackBerry got into the game. Amazon is the latest entrant, and it appears theirs will provide the first serious challenge to the iPad. That development in itself raises a question about the tablet market. The great, great majority of tablets released this year run Android. That makes enough sense. Android is a royalty free operating system, meaning manufacturers can cut costs by porting it to their devices. Why, then, do few Android tablets get any hype? Here are a few good reasons why the latest Android tablets haven't received nearly the hype they're worth.
The TimingSamsung Galaxy Tab should make some waves this fall -- no less because of its patent battles with Apple. The timing is right and there's a brand. There's just one more element it needs to succeed.
The MarketingWe've yet to see an Android tablet properly marketed. That could be for a number of reasons, including the fact that there might be no good way to market an Android tablet right now. But, again, that could all change as we head into the holiday season and get more Android tablets on the market. The one disadvantage Android has here is that the product is not the marketing in the same way that the iPad and the Kindle Fire are. Apple has always taken this approach. In all of their commercials they simply show the product and show it performing certain tasks. It's that simple. The marketing for the iPad is the iPad. Same goes for the Kindle Fire. Amazon has already established a reputation with the Kindle, so people know what it's about. They just have to show it doing stuff, and it's instant marketing. Unfortunately, Android tabs do not have this luxury. Can Samsung figure out optimal marketing for the Galaxy Tab? Maybe their litigation with Apple is some marketing in itself. But for now, with the lack of a reputation for Android tablets, they'll have to figure out some angle that will entice buyers. Perhaps after a successful run they can enjoy the same marketing luxury that Apple and Amazon enjoy.
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