This is a guest post by Nathan Sanderson.
Many experts view mobile payments as a potential future replacement for credit card transactions. In fact, mobile payments are expected to be trillion dollar market as soon as 2017, according to a recent study by the respected Juniper Research group. In recent years, every major technology industry from Mobile wireless companies, to banks, to internet search engines have tried to capitalize on the upcoming mobile payments revolution. Major players like Google Wallet, Paypal, and Square all have a strong foothold and powerful backing, but the mobile payment war is just getting started. As it turns out, America’s major retailers want their piece of the pie and are banding together to launch a competitor to the mobile payment solutions of their technology competitors.
On Aug 15, 2012, some of the largest merchants in the United States have announced a new mobile wallet that will be known as Merchant customer Exchange, or MCX. MCX will be backed by such retailing giants as Walmart, Target, Sears, 7-11, Best Buy, and others. While the specifics of MCX’s mobile payment platform are still murky, it’s clear that MCX will be a force to be reckoned with in the mobile payments sector.
While the specifics may not be clear, one thing is for sure: due to their stronghold on the retail marketplace, MCX will have significant leverage in creating and marketing a wallet app that could potentially dominate the retail landscape. It’ll certainly be fascinating to watch how MCX will use their significant leverage to negotiate with banks and payment processors, standardize a payment system, and attempt to push customers away from traditional credit cards and debit cards.
Can the other major players in this space like Google, Paypal, and Square compete with a consortium of America’s largest retailers? They certainly can. While MCX is well placed to potentially squeeze out other payment providers as the mobile payment wars are fought over the next few years, all the aforementioned companies have an established base, technology expertise, and powerful backing. MCX on the other hand, is still little more than a press release – albeit with an impressive array of powerful backers. The only clear fact is that the moves made over the next few years by all the players in this arena will have a significant impact on the future of retail payments.
About the AuthorNat Sanderson is a full-time technology writer and blogger. Nat can be found blogging and performing reviews and testing over at the Whoishosting.com web site.